Facebook Ads Case Study

About

OUR CLIENT

This company provides luxury real estate services in Irvine, California. They are client-focused, helping to relieve stress in the home buying process.

GOAL

Our goal was to generate quality leads for the client and lower the campaign's CPR.

PROJECT DURATION

2 Weeks

PROBLEM STATEMENT

This campaign belonged to the housing special category and was location-specific. Over a period of time, the lead count can begin to decrease. We needed to overcome the challenge of lowering the campaign's cost per result.

STRATEGY (OVERVIEW)

Our strategy was divided into phases in which we tested different combinations of targeting to increase leads and lower CPA.
The First Phase
We effectively utilizedthe existing campaign’s data (especially leads) and created a set of special ad audiences.
The Second Phase
In our second phase, we converted prospects into leads by collecting their data via previously running campaigns.
The Third Phase
In our last phase, we remarketed to the warm leads that did not previously convert.

Number of Leads Per Month

WEEK 1 WEEK 2
Number of Leads
Cost Per Lead
Number of Leads
Cost Per Lead
13
$ 6.13
34
$ 3.89

Budget: $300 Per Months
Location: IRVINE, CALIFORNIA

Reach Leads CPR CTR CPM
7,586
47
$5.01
2.13%
$20.76

Best Performing ad

Solution

After performing split-tests between single image ads and the carousel ads,
we found that the carousel ads were more effective for this campaign.

Final Outcome

 We successfully achieved our goal and reduced the campaign’s CPR by almost
50%. The client began generating significant revenue from the ads