SEARCH ENGINE OPTIMIZATION
Case Study

Our Client :

This company is a medical practice that provides DOT physicals by DOT certified medical examiners. They also provide certifications for individuals looking to get into the industry.

Goal:

Drive more people to the website by ranking higher for keywords. Doing so would drive more people to the clinic for physicals and drive those looking to get certified.

Project Duration:

10 Months (Ongoing)

Problem Statement:

The client had previously used an SEO company that did not generate results. The client wanted to rank high for keywords like “respirator fit test near me”, “dot physicals albany ny”, and “acls certification albany ny”.

STRATEGY (OVERVIEW)

Our strategy consisted of five general steps, proven to generate optimal results.
01
We performed in-depth market research and competitor analysis
02
We set up the necessary tracking codes and made sure those codes had been implemented correctly on the client’s site.
03
We performed keyword research to determine what keywords we would target and track for the campaign.
04
We performed a site audit, revealing any on-page issues that required immediate
attention.
05
Our team of SEO experts continued to optimize the site to gradually increase keyword rankings, helping generate overall ROI.

KEYWORD RANKING RESULTS:

Keyword 06 Apr Diff
01. respirator fit test albany ny
01
00
02. respirator fit test near me
01
00
03. drug test albany ny
02
+01
04. dot physicals albany ny
02
+11
05. acls certification albany ny
05
+33
06. albany ny firefighter exam
06
+02
07. albany first aid training
07
+01
08. first aid cpr training albany ny
07
00
09. cpr classes albany ny
08
00
10. life guard classes albany ny
35
+24

REAL WORLD RESULTS (On Google SERP)

Solution

Our SEO experts ran a highly optimized SEO campaign to start generating organic traffic and eventual leads.

Final Outcome

We were able to increase the positions of multiple keywords on Google’s search engine results page to the first page. Many of these keywords increased dramatically in the first couple of months of the campaign