SEARCH ENGINE OPTIMIZATION
Case Study

Our Client :

This company is a paper tube manufacturer, providing custom paper tube solutions.

Goal:

Drive more people to the website by ranking higher for keywords, doing so would increase the amount of inquiries the client will receive for their paper tubing products.

Project Duration:

1 Year (Ongoing)

Problem Statement:

The client had previously used an SEO company that did not generate results. The client wanted to rank high for keywords like “cardboard tubes near me”, “paper tubes near me”, and “spiral paper tube manufacturer”

STRATEGY (OVERVIEW)

Our strategy consisted of five general steps, proven to generate optimal results.
01

We performed in-depth market research and competitor analysis

02

We set up the necessary tracking codes and made sure those codes had been implemented correctly on the client’s site.

03

We performed keyword research to determine what keywords we would target and track for the campaign.

04

We performed a site audit, revealing any on-page issues that required immediate
attention.

05

Our team of SEO experts continued to optimize the site to gradually increase keyword rankings, helping generate overall ROI.

KEYWORD RANKING RESULTS:

Keyword 06 Apr Diff
01. cardboard tubes near me
01
+48
02. paper tubes
01
00
03. paper tube manufacturer near me
01
+21
04. paper tube near me
01
+11
05. spiral paper tube manufacturer
03
+35
06. textile paper tube
12
+29
07. custom paper tube company
16
+33
08. paper tube
19
+21
09. paper tube company
33
-02
10. cardboard tubes
-
-

REAL WORLD RESULTS (On Google SERP)

Solution

Our SEO experts ran a highly optimized SEO campaign to start generating organic traffic and eventual leads.

Final Outcome

We were able to increase the positions of multiple keywords on Google’s search engine results page to the first page. Many of these keywords increased dramatically in the first couple of months of the campaign