SEARCH ENGINE OPTIMIZATION
Case Study

Our Client :

This company is a trailer dealer in Jonesboro, Arkansas. They sell equipment trailers, flatbed trailers, utility trailers, and more!

Goal:

Drive more people to the website by ranking higher for keywords, doing so would increase their potential prospects so they can sell more trailers.

Project Duration:

22 Months (Ongoing)

Problem Statement:

The client had previously used an SEO company that did not generate results. The client wanted to rank high for keywords like “utility trailers arkansas”, “trailer sales arkansas”, and “trailer arkansas”.

STRATEGY (OVERVIEW)

Our strategy consisted of five general steps, proven to generate optimal results.
01

We performed in-depth market research and competitor analysis

02

We set up the necessary tracking codes and made sure those codes had been implemented correctly on the client’s site.

03

We performed keyword research to determine what keywords we would target and track for the campaign.

04

We performed a site audit, revealing any on-page issues that required immediate
attention.

05

Our team of SEO experts continued to optimize the site to gradually increase keyword rankings, helping generate overall ROI.

KEYWORD RANKING RESULTS:

Keyword 06 Apr Diff
01. jonesboro trailer sales
01
00
02. jonesboro trailers
01
+02
03. trailer sales jonesboro ar
01
00
04. trailers jonesboro ar
01
00
05. truckbed arkansas
01
+01
06. utility trailer jonesboro
01
00
07. utility trailers for sale jonesboro ar
01
+02
08. cm wd truck bed
02
+02
09. utility trailers arkansas
02
+11
10. car trailer arkansas
4
+09
11. trailer sales arkansas
04
+22
12. trailer arkansas
04
+10
13. arkansas utility trailer sale
05
12
14. aluminum trailers arkansas
06
+01
15. arkansas trailers
06
+11
16. enclosed trailers memphis
06
+05
17. enclosed trailers arkansas
09
+05
18. big tex enclosed trailers for sale
19
+09
19. trailer repairs arkansas
24
+06
20. utility trailer for sale
29
+71

REAL WORLD RESULTS (On Google SERP)

Solution

Our SEO experts ran a highly optimized SEO campaign to start generating organic traffic and eventual leads.

Final Outcome

We were able to increase the positions of multiple keywords on Google’s search engine results page to the first page. Many of these keywords increased dramatically in the first couple of months of the campaign