Don’t feel like reading? Listen to our take on customer journeys above.

Your customers are on a quest to find the holy grail of products or services that will solve their pain points. But how do you navigate this perilous journey with them? That’s where Q Line Media comes in. We use advanced analytics, user personas, and ninja-level research skills to map out your customer journey, so we can slay the competition and help your customers reach the promised land of choosing your brand.

What are customer journeys?

A customer journey is a data-driven map of the steps and phases a customer takes to finally make a decision to choose your company for its product or services. Customer journeys are extremely detailed and rely on data to avoid guessing. When we work with clients on developing customer journeys, we start with an extensive understanding of the business, then look at analytics and talk to those involved in the product process.

For those who might not have data, we perform market research to begin to support or eliminate assumptions we’re making about the customer journey.

Why do I need a customer journey for my business?

Every business concerned about growth and new customer or client acquisition should have a customer journey mapped out. In fact, many of our clients end up with several journeys for different products or services. Your business needs a customer journey for each of their products or services to understand how to best reach your customers at each stage and where there may be opportunities to upsell or offer a product that’s a better fit for their needs.

What can I do with a customer journey?

With a well researched and socialized (meaning your team is aware of and utilizing it) your sales and marketing team will have all of the information they need to begin to create content, tackle objections, and nurture customers towards becoming customers and fans of your product.